FIGR was founded in 2021 by Eloise O'Sullivan & Eloise McCullough. 

We recognised that there was a veil of shame tainting the real purpose of lubricant: to make moments of intimacy more pleasurable. We decided to say fuck it to the way things are and launched FIGR. No more glow in the dark lube in the bottom of your sock drawer collecting dust (and giving you yeast infections). We’re determined to stamp out the stigma associated with the purchasing of lube and the misconceptions around the slippery stuff.

There’s still such shame attached to using lube because people associate it with getting old and dry down there. That’s not the case; everyone should be using lube. Whether your libido is out of whack from medication, you’re a mother to be, cautious on what you use on your body or just want a good looking lube.

Then FIGR is for you.